ted.litchfield@futurenet.com (Ted Litchfield)

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After sharp-eyed Magic: The Gathering fans cried foul over a recent promotional image’s seeming use of generative AI, Wizards of the Coast initially asserted that it was fully human-made. However, just two days on Wizards has deleted the offending marketing post and acknowledged that generative tools were used in the image.

The picture in question situated five new MTG cards (with their human-made bona fides, at least, not in question) on a desk in a steampunk-flavored apothecary-come-bookstore. All well and good, but minute details in the image showed telltale signs of it having been made with AI tools, namely the filaments in the lightbulbs, some of the wiring on the desk, and ticks on the pressure gauge⁠. It’s all in line with image generation tools’ consistent failure to render fine detail like fingers, teeth, and text.

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Wizards of the Coast reverses course, admits to using AI in promotional image: ‘Well, we made a mistake earlier’