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Sanrio launched on September 26 “Fragaria Memories,” a new project that imagines ikemen (exceedingly handsome men) who serve the company’s beloved mascots as their knights. The project aims to present a “new generation of authentic fantasy with human characters.”
The company rolled out an official Twitter account, a website, a teaser video, and a key image introducing the first three characters.

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The 18 knights are split into three factions: Red Bouquet, Blue Bouquet, and Noir Bouquet. The characters revealed so far are:
In the Red Bouquet faction –

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Merold (My Melody), voiced by Yuu Hayashi, illustrated by Akakura

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Puruth (Pompompurin), voiced by Takuma Terashima, illustrated by Tsubata Nozaki

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Romarriche (Marroncream), voiced by Shunichi Toki, illustrated by TCB

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Rimicha (Kirimichan.), voiced by Saku Hyūga, illustrated by Kuroume

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Sanah (Usahana), voiced by Shugo Nakamura, illustrated by Tsubasa Yamaguchi

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
In the Blue Bouquet faction –

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Kurode (Kuromi), voiced by Shōgo Sakata, illustrated by Akakura

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Willmesh (Wish Me Mell), voiced by Shōya Chiba, illustrated by Ebira

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Klarkstella (Little Twin Stars’ Kiki), voiced by Eiji Mikami, illustrated by Ugonba

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Louterstella (Little Twin Stars’ Lala), voiced by Yuki Sakakihara, illustrated by Ugonba

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
Myunna (Cogimyun), voiced by Shinnosuke Tokudome, illustrated by Yogisya

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
In the Noir Bouquet faction –

著作 株式会社サンリオ ©︎ 2023 SANRIO CO., LTD.
The project will be featured at AGF 2023 (Animate Girls Festival), which runs from November 3-4.
Sanrio has given the mascots the pretty boy treatment before. In 2016, the Sanrio Danshi were introduced as a group of boys who love Sanrio products. The boys inspired an anime in 2017.
Sources: Fragaria Memories’ Twitter account and website, Anime! Anime! (小野瀬太一朗)