Skybound, Image Comics, and Hasbro, are promoting their upcoming G.I. Joe comic book series with a “Choose Your Side” initiative.

The initiative will offer fans a chance to see their names in the all-new ongoing series G.I. Joe #1, by publicly declaring their loyalty to either G.I. Joe or Cobra.

Some participants will even be featured alongside other Insiders in the series’ house ads. You can pledge your affiliation by submitting a photo of yourself, along with your stated allegiance, to the “Choose Your Side” page on the Skybound Insiders website here.

Arune Singh, VP Brand, Editorial, Skybound Entertainment said in a statement: “Choose Your Side is a once-in-a-lifetime chance to be part of G.I. JOE history and our way of thanking all the amazing fans who have made the Energon Universe the hottest line of comics in the industry.

“So many fans – including all of us at Skybound – dreamt of having our names in our favorite comics and it’s exciting to go one step further by giving Skybound Insiders a chance to see their faces side-by-side fellow members in the biggest new comic book launch of the year!”

Alyse D’Antuono, Vice President, Global Brand Strategy & Management, Action Brands at Hasbro added: “Fans are at the cornerstone of the G.I. Joe brand, and ‘Choose Your Side’ is our way of thanking them for their relentless passion.

“We also owe our thanks to our talented and creative partners at Skybound for shining a well-deserved light on our most dedicated fanbase and expanding G.I. JOE’s immersive storytelling world. We can’t wait to see this special issue unfold.”

According to Skybound, every eligible submission will be included once in an issue of G.I. Joe, beginning with the series’ launch in November.

The ads will run until every eligible submission has been featured. The photo submission portal on Skybound Insiders is open now, and will close on September 8, 2024.

To be eligible, users must have a verified Skybound Insiders account, and be 18+ and a legal resident of the United States, United Kingdom, or Canada (excluding Quebec).