In news sure to have you crying in your cereal, it seems that Sony PlayStation 5 Pro scalpers have forgotten basic market economics, and as a result, they’re struggling to shift the new console at anything close to the ridiculous reseller markups we saw around the launch of the base model.
For the uninitiated, “scalping” a product essentially means buying early offerings in bulk at the earliest opportunity, denying many average shoppers the chance to pick one up at MSRP. The products are then listed on online retailers like eBay, usually with a ridiculous markup, ensuring that the reseller makes a tidy profit on each purchase while they have control of the stock.
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